Research on Xi'an TV news communication effect and audience acceptance based on agenda setting framework

Abstract

in the era of deep integration of media, the logic of agenda setting, communication path and audience acceptance habits of local TV news have undergone profound changes, and the effect of traditional agenda setting is facing a new test. Xi'an is an ancient historical capital and a large regional city. When reporting the local TV news, we should not only meet the needs of local residents, but also bear the responsibility of promoting the city image and serving the people. From the perspective of agenda setting, this paper explores the construction law of Xi'an TV news topics, studies the communication effect and audience acceptance, and puts forward the effect of Xi'an TV news reporting based on agenda setting and the path to improve audience acceptance, so as to strengthen the communication influence and guidance of TV news and enhance the credibility of TV news.